In a groundbreaking collaboration, 506.ai, the University of Applied Sciences Upper Austria, and business partners RLB OÖ and Tiroler Tageszeitung have launched a research partnership that is redefining our understanding of digital marketing. The recently published study, “Are AI Agents Interacting with Online Ads?”, offers revolutionary insights into the future of advertising in the digital age – a future in which AI assistants will fundamentally change the customer journey.