{"id":4467,"date":"2024-07-25T09:04:00","date_gmt":"2024-07-25T07:04:00","guid":{"rendered":"https:\/\/www.506.ai\/?page_id=4467"},"modified":"2025-06-20T10:59:22","modified_gmt":"2025-06-20T08:59:22","slug":"tracking-and-analytics","status":"publish","type":"page","link":"https:\/\/www.506.ai\/en\/tracking-and-analytics\/","title":{"rendered":"Tracking & Analytics"},"content":{"rendered":"\n
<\/span>
\n
\n\n
\n

Tracking & Analytics<\/h1>\n<\/div>\n\n
\n\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t<\/lottie-player>\n\t\t\t\t\t\t\t\tData protection compliant tracking\n\t\t\t<\/div>\n\n\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t<\/lottie-player>\n\t\t\t\t\t\t\t\tServer-side tracking\n\t\t\t<\/div>\n\n\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t<\/lottie-player>\n\t\t\t\t\t\t\t\tTransparent campaign reports\n\t\t\t<\/div>\n\n\t\t\n\t<\/div>\n\n\n\n
\n

Discover our comprehensive tracking and analytics services. Our team of experts can help you gain valuable insights and accurately measure the success of your online activities and campaigns.<\/p>\n<\/div>\n\n

\n
\n
Contact us<\/a><\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n
\n
\n
\n

Targeted and GDPR-compliant data collection<\/h2>\n<\/div>\n\n
\n

In order to effectively deploy and measure online marketing efforts, a well thought out tracking concept and implementation is required. Our team of tracking specialists has the expertise to meet your tracking needs in an efficient and GDPR-compliant manner.<\/p>\n<\/div><\/div>\n\n\n\n

\n
\"Illustration<\/figure>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n
<\/div>\n\n\n
\n\t\n
\n

<\/h2>\n<\/div>\n\n\t\n\t
\n\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\tMulti-platform<\/br>expertise<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\tEvent tracking<\/br>for campaigns<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\tTag Management<\/br>Expertise<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\tData protection<\/br>and consent<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t
\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t

Our team is familiar with tracking in the Google world. We also have experience with all other major ad tools and analytics platforms, as well as Piwik PRO and Jentis.<\/p>\n\n\t\t\t\t\t\t\n\n\t\t\t\t\t\t\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t

We know exactly how to measure, attribute and interpret campaign conversions. Our goal is to collect meaningful data so you can objectively measure and evaluate the success of your marketing campaigns.<\/p>\n\n\t\t\t\t\t\t\n\n\t\t\t\t\t\t\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t

We use tag management systems to integrate tracking scripts easily and efficiently \u2013 without any source code changes or IT manager support. Again, we ensure GDPR-compliance and always respect the user\u2019s opt-in decision when installing tracking scripts. We have experience with several tag management systems including Google Tag Manager, Server-Side Google Tag Manager, Piwik PRO\u2019s Tag Manager and Jentis.<\/p>\n\n\t\t\t\t\t\t\n\n\t\t\t\t\t\t\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t

Data protection is very important to us. We always adapt tracking to user consent and are happy to advise you on how to increase your consent rate. We can also help you implement an effective cookie banner and set up data protection compliant tracking mechanisms.<\/p>\n\n\t\t\t\t\t\t\n\n\t\t\t\t\t\t\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n\n\n\n

\n
\n
\n

Server-side tracking (SST)<\/h2>\n<\/div>\n\n
\n

Server-side tracking (SST) is an advanced approach to data collection. With our expertise in server-side tracking, you benefit from reliable data collection that is not affected by browser limitations. Key benefits include improved data security, faster loading of your site and increased data quality, making your marketing campaigns more effective.<\/p>\n<\/div>\n\n

\n

Understanding of server-side tracking and implementation<\/h3>\n<\/div>\n\n
\n

Our team will be happy to consult with you and help you implement server-side tracking in your company.<\/p>\n<\/div>\n\n

\n

Jentis as a solution<\/h3>\n<\/div>\n\n
\n

For companies with particularly high security requirements, we also offer expertise in the use of Jentis, an Austrian solution for server-side tracking.<\/p>\n<\/div><\/div>\n\n\n\n

\n
\"Client-Side<\/figure>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n
\n\t
\n\t\t\n
\n

Optimal evaluation of your data<\/h2>\n<\/div>\n\n\t\t\n\t\t\t
\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/lottie-player>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

GA4 and Piwik PRO<\/h4>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

We are familiar with both the big player Google Analytics 4 and our partner Piwik PRO. We can help you set up the right setup for your analytics needs. In addition, we offer analysis and workshops to make raw data more understandable.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/lottie-player>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

Increase in consent rate<\/h4>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

An effective consent tool and a high consent rate for data collection are crucial for the success of your marketing activities. We can help you select, implement, and optimize them.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/lottie-player>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

Reporting and Dashboards<\/h4>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

To help you better understand and evaluate your data, we can help you create customized reports and dashboards.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n<\/div>\n\n\n\n

\n

Clean and GDPR-compliant data collection<\/h2>\n<\/div>\n\n
\n

Compliance with the GDPR guidelines is our top priority. However, data protection and tracking do not have to be mutually exclusive.<\/p>\n<\/div><\/div>\n\n\n

\n
\n
\n
\"DataReporter<\/figure>\n<\/div><\/div>\n\n\n\n
\n

Partner of DataReporter<\/h3>\n<\/div>\n\n
\n

As a proud partner of DataReporter, we are happy to help you implement an appropriate consent tool to collect as much clean and GDPR-compliant data as possible.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n

<\/div>\n\n\n\n
<\/span>
\n
\n

Fully record, analyze and optimize online activities now<\/h2>\n<\/div>\n\n
\n

Our experts are ready to assist you with customized tracking and analytics solutions.<\/p>\n<\/div>\n\n

\n
\n
Book an appointment now<\/a><\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"

Targeted and GDPR-compliant data collection In order to effectively deploy and measure online marketing efforts, a well thought out tracking concept and implementation is required. Our team of tracking specialists has the expertise to meet your tracking needs in an efficient and GDPR-compliant manner. Server-side tracking (SST) Server-side tracking (SST) is an advanced approach to … Continued<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-4467","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nTracking & Analytics: Presize Measurement of online activities - 506.ai<\/title>\n<meta name=\"description\" content=\"With our Tracking and Analytics services, we offer customized solutions for measuring the success of your online activities.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.506.ai\/en\/tracking-and-analytics\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tracking & Analytics: Presize Measurement of online activities - 506.ai\" \/>\n<meta property=\"og:description\" content=\"With our Tracking and Analytics services, we offer customized solutions for measuring the success of your online activities.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.506.ai\/en\/tracking-and-analytics\/\" \/>\n<meta property=\"og:site_name\" content=\"506.ai\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/506ai\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-20T08:59:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.506.ai\/app\/uploads\/2025\/05\/Tracking-und-Datenanalyse.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1542\" \/>\n\t<meta property=\"og:image:height\" content=\"1542\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@506ai_\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.506.ai\/en\/tracking-and-analytics\/\",\"url\":\"https:\/\/www.506.ai\/en\/tracking-and-analytics\/\",\"name\":\"Tracking & Analytics: Presize Measurement of online activities - 506.ai\",\"isPartOf\":{\"@id\":\"https:\/\/www.506.ai\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.506.ai\/en\/tracking-and-analytics\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.506.ai\/en\/tracking-and-analytics\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.506.ai\/app\/uploads\/2025\/05\/Tracking-und-Datenanalyse.webp\",\"datePublished\":\"2024-07-25T07:04:00+00:00\",\"dateModified\":\"2025-06-20T08:59:22+00:00\",\"description\":\"With our Tracking and Analytics services, we offer customized solutions for measuring the success of your online activities.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.506.ai\/en\/tracking-and-analytics\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.506.ai\/en\/tracking-and-analytics\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.506.ai\/en\/tracking-and-analytics\/#primaryimage\",\"url\":\"https:\/\/www.506.ai\/app\/uploads\/2025\/05\/Tracking-und-Datenanalyse.webp\",\"contentUrl\":\"https:\/\/www.506.ai\/app\/uploads\/2025\/05\/Tracking-und-Datenanalyse.webp\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.506.ai\/en\/tracking-and-analytics\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\/\/www.506.ai\/en\/home\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Tracking & Analytics\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.506.ai\/en\/#website\",\"url\":\"https:\/\/www.506.ai\/en\/\",\"name\":\"506.ai\",\"description\":\"Sichere Unternehmensplattform f\u00fcr KI-Assistenten \u2013 Technologie und Consulting aus einer Hand\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.506.ai\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Tracking & Analytics: Presize Measurement of online activities - 506.ai","description":"With our Tracking and Analytics services, we offer customized solutions for measuring the success of your online activities.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.506.ai\/en\/tracking-and-analytics\/","og_locale":"en_US","og_type":"article","og_title":"Tracking & Analytics: Presize Measurement of online activities - 506.ai","og_description":"With our Tracking and Analytics services, we offer customized solutions for measuring the success of your online activities.","og_url":"https:\/\/www.506.ai\/en\/tracking-and-analytics\/","og_site_name":"506.ai","article_publisher":"https:\/\/www.facebook.com\/506ai","article_modified_time":"2025-06-20T08:59:22+00:00","og_image":[{"width":1542,"height":1542,"url":"https:\/\/www.506.ai\/app\/uploads\/2025\/05\/Tracking-und-Datenanalyse.webp","type":"image\/webp"}],"twitter_card":"summary_large_image","twitter_site":"@506ai_","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.506.ai\/en\/tracking-and-analytics\/","url":"https:\/\/www.506.ai\/en\/tracking-and-analytics\/","name":"Tracking & Analytics: Presize Measurement of online activities - 506.ai","isPartOf":{"@id":"https:\/\/www.506.ai\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.506.ai\/en\/tracking-and-analytics\/#primaryimage"},"image":{"@id":"https:\/\/www.506.ai\/en\/tracking-and-analytics\/#primaryimage"},"thumbnailUrl":"https:\/\/www.506.ai\/app\/uploads\/2025\/05\/Tracking-und-Datenanalyse.webp","datePublished":"2024-07-25T07:04:00+00:00","dateModified":"2025-06-20T08:59:22+00:00","description":"With our Tracking and Analytics services, we offer customized solutions for measuring the success of your online activities.","breadcrumb":{"@id":"https:\/\/www.506.ai\/en\/tracking-and-analytics\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.506.ai\/en\/tracking-and-analytics\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.506.ai\/en\/tracking-and-analytics\/#primaryimage","url":"https:\/\/www.506.ai\/app\/uploads\/2025\/05\/Tracking-und-Datenanalyse.webp","contentUrl":"https:\/\/www.506.ai\/app\/uploads\/2025\/05\/Tracking-und-Datenanalyse.webp"},{"@type":"BreadcrumbList","@id":"https:\/\/www.506.ai\/en\/tracking-and-analytics\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/www.506.ai\/en\/home\/"},{"@type":"ListItem","position":2,"name":"Tracking & Analytics"}]},{"@type":"WebSite","@id":"https:\/\/www.506.ai\/en\/#website","url":"https:\/\/www.506.ai\/en\/","name":"506.ai","description":"Sichere Unternehmensplattform f\u00fcr KI-Assistenten \u2013 Technologie und Consulting aus einer Hand","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.506.ai\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/www.506.ai\/en\/wp-json\/wp\/v2\/pages\/4467","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.506.ai\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.506.ai\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.506.ai\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.506.ai\/en\/wp-json\/wp\/v2\/comments?post=4467"}],"version-history":[{"count":0,"href":"https:\/\/www.506.ai\/en\/wp-json\/wp\/v2\/pages\/4467\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.506.ai\/en\/wp-json\/wp\/v2\/media?parent=4467"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}